By Lauren Crosier| Reporter
Since its release in 2011, Snapchat is frequently used by more than 100 million people. The app also released the ability to add “filters” to your videos and photos, things like location tags, stickers (such as the medal counter for the 2016 Rio Olympics) and movable filters that add decoration similar to digital face paint, like the infamous dog face. All of these filters and additions may seem extremely intricate to design and implement.
However, one teacher at Avon designs has mastered the art of creating these filters. Chemistry and ICP teacher, Justine Griffin, is the president of Peak Filters, which creates these designs. The process is done through Photoshop and allows a creative team to work on it collectively.
“Creating the filters is done through Photoshop, and all of our filters are made from scratch by our Director of Creative Design, Taylor Simpson, and his team. Taylor has an extensive background in creative design and is a graduate of Ball State’s college of Architecture and Planning. He knows Photoshop and the other adobe products like the back of his hand,” Griffin said.
The filters she and her team create are the geofilters that stay in one place and you can use depending on your location, such as the Avon filters. Peak creates custom filters for events, celebrations among a number of other things.
“The events range from weddings, baby showers, birthday parties, graduations, festivals, baby gender reveals, to corporate events, fundraisers, philanthropic campaigns, business advertisements, book releases, and more! The possibilities are endless to use filters,” Griffin said.
Creating these filters has its share of difficulties as well as easier parts, Peak Filters designs, creates and uploads these location tags in a hassle-free way that makes it easy for the customer to use.
“I think every graphic has it is easy or difficult component. We get so lost in the design process and really challenge ourselves so if something doesn’t work initially it makes us more determined to figure it out,” Griffin said.
However, that’s not the only difficulty in designing filters, she also believes the computers freezing can become quite troublesome.
“It is always that heart-dropping moment when you wait for Photoshop to load back up and see if it saved the filter,” Griffin said.
Griffin says students have inquired about the filters but she has not implemented them in the school yet. She says she plans to use them during sporting events, plays, recitals, concerts and more.
These filters rely heavily on creativity and open minds, and to be able to create so many filters for so many different events takes a mind that is constantly open and ready to try new things.
“I am a creative person by nature and I loved the idea of spreading art to where many people could see it. Under Taylor’s creative vision, Peak Filters has a unique design quality that stamps a filter as being a genuine Peak filter. We wanted to help other people have even cooler events, and be able to show it to their friends using a graphic that was just as cool,” Griffin said.
Creating filters like this is quite the task, but the results in the end are nevertheless something to be proud of, not to mention the fun of the event taking place is multiplied by a unique filter just for that event.
“The most fun filter to design was a Steph Curry filter for a Finals game watch party. Watching that filter come to life as Taylor created it was awesome. The most fun filter to use was a DJ filter for a music festival. The people on snapchat were able to line up to the headphones and write the song they wanted to DJ. They could send the snap to the festivals music account, and hope they DJ chose their song,” Griffin said.