Sophomore Alex Marcum Turns Passion to Profit with Shoes

Joseph Souza | Reporter There’s sneakerheads, hypebeasts, and then there’s Sophomore Alex Marcum. Air Jordans, NMDs, Yeezys, you name it, he’s sold it. What started out as his passion project that operated under a deficit, has recently been reformed into a lucrative business that boasts a six-figure profit margin: OSM Kicks. “Most people would’ve quit after months, but you have to understand— you gotta keep … Continue reading Sophomore Alex Marcum Turns Passion to Profit with Shoes